What makes Korean skincare so popular? – Times of India

The demand for Korean skincare is constantly increasing in India. With high awareness among the current generation, the consumer studies and understands the efficacy of the trends, and this is why Korean beauty and skincare brands have gained a high reputation for their high-quality ingredients and innovative products.
Korean skincare products are known for being made with natural ingredients like Green Tea, Volcanic Clay, and Ginseng that provide exceptional results.Korean skincare products are majorly inclined towards the prevention of skin problems before they become major issues. They are known for being subtle on the skin yet providing the greatest hydration and nourishment to the skin.

What is the secret of Korean glass skin??
Some might say that it is all in their genes, but that’s not entirely true. Koreans take skincare very seriously and it is evident from their clear glass-like skin. Along with a healthy diet and lifestyle, Koreans usually follow an extensive routine to take care of their skin. The classic 10-step skincare routine of Koreans is unknown to no one. There are some of the methods that Koreans use that are highly effective.
Double Cleansing – Double Cleansing removes all the dirt, makeup, and skincare residual from the skin. The first step is to use an oil-based cleanser to melt the makeup and skincare, followed up with a water-based cleanser to clean all of the residual from the face, revealing clean and refreshed skin.
Using Essence – Essence is a lightweight watery textured product that provides an extra layer of hydration to your skin. Essences are usually applied just before the serum to prep the skin for maximum absorption of the active ingredients.
Hydration and Moisturisation – The base of Korean skincare is hydration. Koreans use products like serums, sheet masks, and moisturizers to keep the skin hydrated at all times for a clean, soft, and supple look.

Can Korean skincare products also work on the Indian skin type?
Like any other skin type, Indian skin can also work magic with Korean skincare by maintaining a routine of cleansing, toning, serum, moisturisation, and SPF. Korean skincare is known for using natural ingredients in their products that provide gentle yet effective solutions. With people having different skin types and concerns like oily acne-prone skin, dry skin, sensitive skin, hyperpigmentation, and so on, it is always advisable to choose products with ingredients that target your specific skin type and always do a patch test before using.

Inputs by: Mini Sood Banerjee, Assistant Director & Head of Marketing, INNISFREE India