Who is Santino Pietrosanti, creator of Jaguar’s ‘woke’ ad that has sparked major row – Times of India
Santino Pietrosanti and Jaguar's new ad featuring models (Picture credit: X) British vehicle company Jaguar's latest advertisement, "Copy Nothing," has ignited a firestorm on social media for featuring models and not a single car. Critics have labeled the ad everything from "pretentious" to "a fashion show for people who forgot what they're selling." Santino Pietrosanti, the self-styled marketing guru who orchestrated Jaguar's controversial rebranding, is at the center of the fierce debate surrounding the car company's shift toward inclusivity and diversity.In Jaguar's 30-second ad, the models walk through abstract scenes while delivering phrases like "Create Exuberant" and "Live Vivid," which have been widely mocked. Notably, not a single Jaguar car appears in the entire ad. This absence ...