‘Israel can learn from India the use of soft power to win war of narratives’ | India News – Times of India
Reuven Azar (Reuters photo) NEW DELHI: Israel can learn from India the use of soft power to win the war of narratives in times of conflict, Israeli ambassador to India Reuven Azar said during an interaction with TOI editors. As Israel has pressed on with its military offensive to destroy Hamas, there's been a wave of support for Palestinians in Gaza. Azar said Israel, as the only Jewish state in the region, was outnumbered in geopolitical composition. "We are the one and only Jewish state. You have very powerful media outlets that are investing billions of dollars like Al Jazeera, TRT, and many other outlets. Frankly, we haven't been investing enough because most of our investment went to hard power, not to soft power. You have been combining hard and soft power in the way that you have be...