Thursday, March 28TRUSTED FEARLESS INTERNATIONAL & NATIONAL NEWS PORTAL

Tag: times internet limited

Sports

Times Internet’s Willow TV secures ICC rights in USA and Canada until 2027 | Cricket News – Times of India

NEW DELHI: The International Cricket Council (ICC) on Friday announced a new four-year direct deal with Times Internet Limited in the USA and Canada, making Willow the home of ICC cricket in both countries up until the end of 2027.The new deal continues the successful partnership between ICC and Willow TV which has been in place since 2016, delivering extensive coverage across Willow’s platforms, bringing cricket to a growing number of fans across the USA and Canada.With speculation rife that USA might be stripped of the hosting rights, the ICC came up with a statement to clarify their position, with CEO Geoff Allardice terming USA as a strategic market."Over 30 million cricket fans are estimated to live in the United States and Canada. Willow TV, the premier broadcaster of cricket in t...