Independent brand Simon Cracker denounces luxury fashion system with upcycled parodies
The independent Italian fashion brand Simon Cracker denounced the luxury fashion system with an upcycled collection previewed during Milan Fashion Week on Sunday that riffed on what they see as bygone days of quality and creativity.The coed looks created from recovered and deadstock garments, materials and accessories included a tongue-in-cheek swipe at Hermes’ highly prized Birkin bag, with the designers drawing the telltale hardware on leather bags or screen-printing images of the coveted bag on sweaters.
Co-creative directors Simone Botte and Filippo Biraghi were delighted that Walmart came out with what was widely seen as a Birkin knockoff while they were working on this collection.
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“People have lost interest in fashion,” Biraghi said. “Th...