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31Jul

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Man United renews Adidas partnership by 10 years

[ad_1] Manchester United announced a 10-year extension to its partnership with Adidas that the English club said Monday will be worth more than $1 billion. United’s deal with the German sportswear brand as its official uniform supplier runs to 2035 and “has aminimum cash guarantee of 900 million pounds (USD 1.15 billion), subject to certain adjustments,” the team said, making it the most lucrative in Premier League history. “It is very natural for us to continue our cooperation,” Adidas CEO Bjorn Gulden said. “We will combine tradition and innovation to please both the players and the fans.” “We look forward to continuing our partnership with one of the most iconic clubs in football.” The deal for the club’s single biggest source of revenue provides stability at a time when it is up for ...

1Jul

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Dream11 to sponsor team India for three years

[ad_1] The Dream11 logo will be seen on India’s jerseys starting from the test series against the West Indies this month, which will be the team’s first assignment in the ICC World Test Championship 2023-25 cycle. | Photo Credit: Reuters Fantasy gaming company Dream11 will be the lead sponsor of India's national cricket team for three years, the country's cricket board announced on Saturday.The Dream11 logo will be seen on India's jerseys starting from the test series against the West Indies this month, which will be the team's first assignment in the ICC World Test Championship 2023-25 cycle, the BCCI added in a statement.Financial details of the deal were not released. Dream11 replaces Byju's as lead sponsor, after the BCCI's contract with the education technology firm ended in March....

14Jun

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Explained: Why Lionel Messi chose to sign for Inter Miami and what’s the role of Apple TV in it?

[ad_1] “I want to get back to enjoy myself, to enjoy my family, my children, the day-to-day,” Lionel Messi said while sending shockwaves across the footballing world by revealing he would be leaving his current club Paris St Germain to join Major League Soccer’s Inter Miami.PSG wasn’t giving him the joy he had when he was at Barcelona where he won four UEFA Champions League titles, 10 La Liga titles, seven Copa del Reys, and three Club World Cups.Barcelona did want him back but he didn’t want to go down that road again. He tried, but the deal didn’t appeal to him. “If the Barcelona thing didn’t work out, I wanted to leave Europe, leave the spotlight, and focus more on my family,” he said. pic.twitter.com/pgu2mE7zlY — Inter Miami CF (@InterMiamiCF) June 7, 2023 His goals perhaps changed ...

1Jun

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Adidas unveiled Team India new jerseys ahead of WTC Final | Cricket News – Times of India

[ad_1] NEW DELHI: The much-anticipated new jerseys of the Indian cricket team revealed on Thursday ahead of the upcoming ICC World Test Championship (WTC) final against Australia in England.The new kit showcases a fresh design for all the three formats and incorporates the branding of the team's new sponsor.The Indian cricket team's official Instagram handle revealed the jersey. The jerseys were unveiled at the Wankhede stadium in Mumbai."An iconic moment. An iconic stadium. Introducing the new Team India Jerseys," said a post jointly made by Adidas India and the Indian cricket team.The Board of Control for Cricket in India (BCCI) signed a 5-year deal with Adidas that will run till 2028. It has been estimated that the deal is expected to be around 350 crores over the span of five years.“...

30Dec

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Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru

[ad_1] Brazilian football icon Pele, who passed away on Thursday, was considered to be one of the biggest names to lace up his boots. Incidentally, on one occasion during the 1970 World Cup, he was paid $120,000 by boot manufacturers Puma to do just that. The remarkable story was shared by American entrepreneur Joe Pompliano on Twitter which details the moments leading down to this consisting of a family feud, a Pele pact and sibling rivalry between the founders of Adidas and Puma. The story started in 1924 when German brothers Adolf and Rudolf Dassler started a shoe company from their mom’s laundry room and called it the Dassler Brothers Shoe Factory. By the 1940s, the brothers had decided to go their separate ways after their relationship deteriorated, with Adolf creating Adidas, whil...