Powerful partners, marriage to a Spice Girl, ruthless operator: Red Bull’s Christian Horner quickly rose up ranks in F1
In 2005, when an energy drinks manufacturer, keen to have their brand associated with high octane adventure sports, decided to enter motor racing as outsiders in an environment dominated by legacy automobile companies, they hired an outsider to run the ship too.At 31, untested and relatively unknown, Christian Horner joined the high table of Formula One as team boss at Red Bull Racing. Motorsport legends like Ron Dennis at McLaren and Jean Todt at Ferrari became overnight contemporaries. A highly politicised sporting environment became his home. Fierce competition, cutthroat margins, intense public scrutiny became an everyday reality.
19 years, seven drivers championships, and six constructors’ titles later, Horner stands as the longest serving team principal in the paddock. Beneficial ...